About

Mission

SHARING PERSONAL, HOPEFUL MESSAGES ABOUT CLIMATE CHANGE TO INSPIRE NEW THINKING AND ACTION.

DearTomorrow is a digital and archive project for people to personally connect with the issue of climate change, to commit to taking stronger action and to share these stories with friends, family and their social networks.

Our Vision

By the year 2020, we will reach 20 million people with 10 thousand unique, personal messages.

How it Works

Participants submit letters, videos and photos dedicated to their children, family or future self about climate change. These messages describe how participants think and feel about climate change, why it is important and what actions they will take to ensure a safe and secure future for their loved ones. These personal and hopeful messages are shared publicly on our website, deartomorrow.org, and on participants’ social networks. They are also amplified through the media and associated public arts projects.

DearTomorrow opens up conversations across generations about why climate change is important in order to create the cultural shift necessary to transition to a world fueled by renewable energy. All messages become part of our long-term archive that will document the cultural shift arising person-by-person at this crucial moment in time.

Why DearTomorrow

Communication about climate change has had limited success in motivating and sustaining widespread interest and action. DearTomorrow makes climate change more personally relevant by connecting to the identities and values that people share across political and social boundaries: parental love, family and legacy. The project is designed with best practices in climate change communications, including narrative storytelling, visual imagery and trusted messengers.

Our Founding Story

Co-founders Jill Kubit and Trisha Shrum founded this project in 2015 to harness the powerful perspective that parents have on caring for the next generation. Jill Kubit brings expertise working on climate change communications, leadership development, coalition building and organizational development. Trisha Shrum, Ph.D., a behavioral scientist and environmental economist specializing in climate change communications and behavior, has been studying climate change policy and economics for over a decade. DearTomorrow is a fiscally sponsored program of United Charitable, a registered 501(c)(3) public charity.