In the coming months, we plan to complete a full assessment of our environmental impact online. We hope to discover our biggest areas of resource consumption, learn what we can do better, and create an action plan to improve over the next year.

I want the very best for you and for generations to come. There is only one planet earth. Your mommy and I will make a genuine effort to make an impact to protect it for you.

I believe this fusion of ecology and economy backed by the digital technology is our great achievement.

When you look at me with those big beautiful eyes and that innocent smile, you make me want to fight harder. And I do.

A message from co-founder Jill Kubit:
Writing letters to our kids about climate change is hard. It should be.

This is our house.

I am doing everything I can because I want the footprint that I leave behind to be my feet in the sand on a beach and not a carbon one.

Rather than exploit it, destroy it, poison it, why don’t we just enhance the beauty of it, guard it, and love it?

I know it’s long past time to wake up. You deserve a future in which drought, famine, and war are not all your children ever know; the choices my generation makes now will determine your future.

The most important thing in my life is you, which means that as your mom – I am doing my very best to make sure that when you read this letter, Earth is a cleaner and safer place for you and your children.

I am grateful for your soul, for your creativity, for your empathy. All these are precious treasures that you have to offer the world. They will help. I thank you for being in this world right now, so that you can offer these gifts at a time of transition.